The presentation will outline how a Midwestern urban-serving, public research university created a Civic Engagement skill area in its General Education (GE) program to enact upon its anchor institution designation in the surrounding metropolitan region. Connecting undergraduate curricula to community development and economic growth is a critical component of our institutional effort. Expectations derived from the new GE program skill area relate to empowering graduates to demonstrate significant leadership and community-building contributions in all aspects of life outside of school.