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Kevin Thomas

Marquette University
Assistant Professor of Multicultural Branding
Milwaukee, WI
@Kevin Thomas, Ph.D. (Milwaukee, WI) is an Assistant Professor of Multicultural Branding at Marquette University. Dr. Thomas investigates the socio-cultural impact of marketing communication and consumer behavior. His primary research interest pertains to understanding the relationship between marketing communication, consumption practices, and notions of self and community. Using an array of critical and participatory research methods, Dr. Thomas explores the ways in which identity markers (i.e., race, gender, class, and sexuality) are represented in marketing communication and experienced in the marketplace. Other areas of research interests include multicultural advertising, issues of diversity and marketplace discrimination, and cooperative modes of marketplace empowerment. Dr. Thomas received his Ph.D. in Advertising at the University of Texas at Austin, his MBA in Entrepreneurship from California State Polytechnic University in Pomona, and his BBA in Marketing from Loyola Marymount University.